By contextualizing Joseph Nye’s framework of soft power, this paper attempts to answer the question: In what ways has K-pop contributed to the generation of South Korea’s soft power? The paper focuses on K-pop bands’ roles in the national and international realm in South Korea’s exercise of soft power. Findings suggest that K-pop has played an active role in spreading South Korean culture through their songs. K-pop bands have raised awareness about contemporary issues through their collaborations with international organizations.
By Nora Almaazmi
inspireaus.org 